Terminal market how to effectively manage credit motorcycle.docVIP

 PAGE \* MERGEFORMAT 24 Terminal market how to effectively manage credit motorcycle In recent years, the domestic motorcycle market, the most prominent of the two kinds of phenomena one city ban on motorized two rural credit, credit spread has affected the normal development of the motorcycle market, how to avoid risk, how to carry out credit ... ... this section we are mainly on credit to explore the phenomenon, and for the purposes of credit and standardize the management of some suggestions. First, credit Origin 1 What is credit? Credit in all walks of life are present, but the motorcycle industry’s growth is the formation of the past few years. Motorcycle causes no more than four credit: ⑴ for market reasons, as China’s Jin Mo increased the city’s motorcycle market is dominated by cities to the countryside, the brand more space narrowing, forcing a number of brands and businesses are profit-oriented, using a variety of promotional tools driving sales, credit to open up a ‘Pandora’s’ box. ⑵ vendor responsibility, motorcycle from a seller’s market into a buyer’s market, but the manufacturers and merchants have not been accompanied by increased levels of marketing, particularly in the network goes down, ‘mom and pop’ to make motorcycle sales of non-proliferation of ‘marketing’ to speak of, in order to credit for the development of suitable soil; ⑶ level of consumption restrictions, rural motorcycle market ‘enough to go round’, combined with low levels of rural consumption, to the emergence of credit provide a sufficient excuse; ⑷ prevalence of post-credit, and gradually reversed the traditional concept of the user and consumption habits, for the credit risks of non-inhibited leaves. Credit in the domestic motorcycle sales a very common phenomenon, which is different from automobile consumption loans (loans from time to time in the insurance companies, bonding companies, banks and marketing companies share the risks and relevant detailed contracts, and