The regional market business ventures- through the darkness before dawn.docVIP

 PAGE \* MERGEFORMAT 21 The regional market business ventures: through the darkness before dawn Lu-Ming Wang came to the company as Regional Manager of Jiangsu Province, the 10th eight months, Wang has finally achieved the success of the regional market expansion, Jiangsu Province, the work of a meaningful first step. Stepped in Ming Lu is the industry’s leading paint companies and pure background of Sino-German joint venture in China, has 10 years of history, it has maintained high-end brand positioning, its products also in the high-priced products. In the coating industry is not regulated 1998,1999,2000 year bare the company’s paint can be said to rage, became the first brand in Jiangsu Province. However, with the paint industry, the rapid development of several major paint companies landing in China, Ming Lu the company’s sales situation was getting worse. By 2003, the huge bare a company whose total sales is only 1.4 billion, and domestic sales of some brand-name companies similar. Bare the whole company into the development of confusion. It is in this case, in December 2003, Wang took office as bare a regional manager for the company in Jiangsu Province. Problem highlights Come to bare the company’s first thing is to read the past bare in Jiangsu Province, the sales reports. From the entire sales trend report, the entire Jiangsu Province, with only a few of the essentially flat sales in some areas, most areas are in severe decline in sales. In many regions of the dealers because they can not tolerate a decline in sales, he switched to the ‘card’, from the bare record of the company’s dealers disappeared. After nearly a month in Jiangsu Province, prefecture-level cities, county-level cities to visit and research, when Wang summarized the following points: 1, Ming Lu coating paint distributors in Jiangsu Province has a very good reputation circles, whether it is what brought bare paint dealer will say with a tone of regret: ‘bare paint, good brand,