Tracing roots- Looking for the future of Chinas motorcycle industry.docVIP

 PAGE \* MERGEFORMAT 25 Tracing roots: Looking for the future of China’s motorcycle industry Motorcycle strong growth, once again demonstrated the value of motorcycle: a strong but not inhibit the customer demands. In fact, this fully explains: As long as things of value, there is definitely market. Thus, it can have no doubt that there is a truth that is reasonable. Similarly, there is a value. After a starvation phase, sales stage, the promotion stage after a period of three typical motorcycle market has undergone fundamental changes, of course, the biggest changes are two things: First, the continued rapid growth of the market, making motorcycles from purely The value increase in the demand for high-quality demand for spiritual values, brand trend obvious; two by a single integration of the domestic market to the global market system was gradually formed. In other words, changes in the motorcycle market is ushered in new era of competition in the future will play a ‘forest-effect’: that in a fast-growing forest trees, the growth will be slower due to the lack of sunlight the tree died. Therefore, to adapt to future competition, you must have a kind of customer needs, recognition, loyalty and dependency values. Well, for businesses, must understand: First, we come from? Second, we have to do what? Third, we have to how to do? Where do we come from? Business background of the birth, just a certain extent, decided that this is what the character of an enterprise, the enterprise’s life in the end how long neglect of its own sources, may make their own loss of direction, or even lose the future. A long-term development, always with the enterprise is closely related to the source. China’s motorcycle industry today, from numerous business evolved to the present forest of 105 companies, why not? This is not only to business operations and policies, the reasons for the market environment, in fact, the most important is the business-to-self lost, because it simply do