The focus of regional management - the need for market regulation.docVIP

 PAGE \* MERGEFORMAT 24 The focus of regional management - the need for market regulation In an increasingly competitive market, only the market can regulate the formation of a stable market, a stable market is the enterprise development protection. The volatile market is a market without a future, the consequences will inevitably lead to the collapse of companies. At present, resulting in non-standard market factors are mainly cross-district sales and sales of two kinds of price cuts. Vietnam Sales The so-called cross-selling is do not follow the rules of marketing, sales outside the area, commonly known as FALSIFYING, also known as inverted goods, red cargo. Sales for the more profitable enterprises find it, it seriously endangers the sale of the enterprise networks, companies have built up sales network had a very strong internal destructive, so that dealers enterprises increased distrust of one after another change of doors to a large number of loss. Sales causing more confusion in the market price, often the market prices, marketing costs rise, consumers do not trust the product produced, when a strong product if another can easily take the opportunity to capture the market. Sales tend to make more cross-district market, reducing the total distributor sales, undermining the original sales channels, but the market share decline. Generated sales of both cross-district distributor of factors, but also the factors that the enterprise itself. Speaking from the dealer, resulting in cross-district sales because: ① distributor for the formation of a larger sales to get more profit, thereby violating the rules, desperate to snatch more and bigger markets. ② dealers in this area saturated market supply, only the more outlets. ③ In the factory through the profit sharing incentives to seize the market, dealer promotional expenses in order to earn more on the positive increase in sales, while in the area able to fulfill the plan, only the more outlets. ④ I