Trading on its strengths low-cost marketing - Celebrity ee Listing planning Documentary.docVIP

 PAGE \* MERGEFORMAT 20 Trading on its strengths low-cost marketing - Celebrity ee Listing planning Documentary CCTV advertising campaign, TV advertising campaign, fullnewspaper ads war, price war ... ... in 2005, the domestic marketing industry’s most popular stage learning machine than I am afraid of you market the brand side Changba our debut, a great year VCD Ad wars agitated momentum Melatonin ad overwhelming vicious, even be greater. This is undoubtedly an immature market. However,乱世出英雄 ! ... ... Learning machine market is a short season is particularly evident in the market, after three months of noisy 8,9,10 into November, the market has clearly slowed, some during the peak season driven by strong advertising learning machine brands, lost a strong advertising support, sales plummeted even more and look horrible. On the contrary, a number of moving steadily, even during the peak season is not over-reliance on advertising driven brand, a time when the market slowed, but increasingly demonstrated its strong competitiveness and vitality. Among these, the celebrity e e can be described as an outstanding one! Speculation out of learning machine market Learning machine market is relying on advertising fried out! In Ozing do not enter the market until there is no title that everyone is now a ‘learning machine market’, until there is only electronic dictionary, as an English word secondary inspection, learning tools, because the consumer base is limited, electronic dictionary market is not significant. Because small, this is a less-noticed sectors. Because it is not being noticed, the electronic dictionary are also no problem between brands, each guarding one-third of an acre fields. The Ozing this’ outsider ‘coming, did not follow the’ rules’ act, by virtue of the concept and health care products and innovative marketing model, not only broke the industry ten years now the status quo, but also for living in Lushan in the ‘insiders ‘Daigo ears - the or