The first H Icewine Festival Planning Analysis.docVIP

 PAGE \* MERGEFORMAT 21 The first H Icewine Festival Planning Analysis Icewine originated from Germany, the rich in Europe and North America, parts of the cold zone, a long time, ice wine is the wine of the Need and Canada, one of the most famous specialty. In recent years, ice wine into the Chinese market has been quickly consumers are stylish and elegant wine gifts. Rum on the fall of 2002, Changsha, China-made ice wine began to compete to the stage, playing the first domestic Icewine Icewine Tonghua first slogan has become one of the highlights in the rum. In fact, before, H Icewine as a second-tier domestic wine brands have been launched in 1999 and listed, but because of the lack of systematic promotion, coupled with very little domestic production manufacturers Icewine, Icewine market is not really activated, Sung has been a corner, not out of the local market. Up to May 2002 H Ice Wine Ice Wine won the Diaoyutai State Banquet only designated products, winning only after causing H’s attention, one after another in the local mainstream media have launched a series of brand promotion activities, products, the impact of growing into a local liquor type of market’s potential for a rich and competitive products. In 2003, when, H Icewine has become the H image of the company one of the products of a fist, and were popular with local dealers and consumers in the local ice wine consumption can be said that fashion is on the rise, and trained a large part of loyalty consumer groups. With the H’s in-depth national market network expansion, H Icewine gradually out of the ground, in Shandong, Shanghai, Guangdong, Fujian, Xi’an and other key regional markets, and highly respected some local dealers. It can be said about the market after three years of cultivation and product organizations constantly adjust and improve, H ice wine ice wine brands in the domestic authorities had considerable influence, already have a new round of development and the sprint to the nati