The end of marketing management change Sunan Model.docVIP

 PAGE \* MERGEFORMAT 21 The end of marketing management change ‘Sunan Model’ ‘Sunan Model’ was the 20th century, 90 years of China’s township enterprises reform and development milestones, but in the environment and drastic changes have occurred in the market today, this model has become increasingly unsuited to the market becoming more and more Sunan , Zhejiang enterprises to further develop the shackles of the North. The letter on the Haijie marketing consulting company, as long as six months through the system and in-depth market research on the ‘Sunan Model’ period in a model of enterprise - H Food Group carried out a comprehensive ‘examination’, and a comprehensive marketing model into a scientific and management system, so that H Food Group marketing management in a comprehensive manner, the success of further development beyond the fetters of business in order to change, innovation and a positive attitude towards a more splendid and glorious future! 1, the company background and difficulties of 1, the company nature: a limited liability company, from the conversion from rural collective ownership, most of the assets still belong to the local government. 2, production and sales scale: annual sales 300 million yuan, the existing staff 3000 people, has a close, a loose 12 subordinate enterprises, of which joint ventures 5. 3, involved in the industry: The company covers the dairy farming industry, liquid milk, milk powder, chocolate, solid drinks, cereals, candy, cookies, color printing, packaging, canning, etc., of which chocolate, liquid milk, solid beverage core business. 4, Development Overview: the 20th century, started out 70 years, launched one after another dairy, milk powder, candy, chocolate, biscuit production line, 90 years has been the development of high-quality products from Shanghai as a wedding candy and state leaders dedicated the visit Ambassador gift, distribution wait in line to take money by 3,4 genius sport of arrival as the ‘Su