Wolf and the elephant how to dance the brand - to create a state road maintenance after the era of automotive brands Way.docVIP

 PAGE \* MERGEFORMAT 28 Wolf and the elephant how to dance the brand - to create a state road maintenance after the era of automotive brands Way In the elephant rampage in China’s auto maintenance goods market, Haier Crown Road, Bang-chi as a wolf, a keen insight into the Chinese market, industry, nature and the law of development, in-depth grasp the potential demand of consumers, firmly grasp the strategic opportunity for Chinese and use Chinese Featured Marketing From EMKT. wisdom, and play a new world, rewrite the industry pattern, re-tree industry standard! Achieve the wolf and the elephant dance market. Lu Bang strategic dilemma: every step forward, we must defeat a world top 500 Lu state enterprises - Qingdao Crown Petrochemical Co., Ltd., Haier Group Holdings is a Sino-US joint venture. Since its inception in 1989, by virtue of Compton lubricant to the main industry, the way state automobile maintenance products, etc., supplemented by industry, product structure, after 16 years of development, among the forefront of the local oil fields. In 2005, China’s oil industry, ushered in 16 years, never had the winter, the international crude oil supply shortage, the industry straight-line production costs soaring, PetroChina, Sinopec is almost a monopoly into a trend, Mobil, Shell and other international giants one after another and landed ... ..., the National 4500 enterprises, there are many companies in the cut-off, semi cut-off state, some of them have closed down the old days of sunshine piercing winds industry. Qingdao Crown as a lonely ‘wolf’, with the industry’s ‘elephant’ to contend with, every step forward, are meant to overthrow one of the world’s top 500, which is a lot of medium-sized enterprises in China brand mixing competition at home and abroad in the face of common problems. How to do? Lu Bang Strategic Breakthrough: Building the flank attack on Wolf Road Looking at the industry pattern: to create a profitable automotive industry, the era