Yu Shi Jia bathroom cabinet Marketing Planning Program.docVIP

 PAGE \* MERGEFORMAT 29 Yu Shi Jia bathroom cabinet Marketing Planning Program 1, building materials industry conditions The 21st century, China’s building materials market is big and hundreds of thousands of local enterprises intense athletic field, a large number and strength of the internationally renowned building materials companies are eyeing the huge Chinese market, cake, and began to have entered China, the competition is fierce. The entire building material market in general in a very chaotic situation. Compared to other industries, China’s building materials market and building materials marketing the brand everywhere, the market concentration is very low, industry leaders often can not account for 10% of market share, it and consumer electronics, automotive, fast moving consumer goods market share in such industries as highly concentrated in a small number of In sharp contrast to several leading brands, reflecting the low levels of building material industry as a whole marketing, corporate general lack of economies of scale, lack of strength to lead the market about business and leading brands; Second, the distribution and channel model of complex, building materials wholesale markets, building materials mall, brand stores, super terminals, real estate companies, construction and decoration company’s direct supply, such as how to select the coordination of residential block into the hearts of the pain of building materials companies, especially in foreign countries along with B amp;amp; Q, OBI and local Oriental Home , Homemart and other building materials retail giant’s emergence and rapid development, so that the circulation patterns of traditional building materials facing a severe test; and consumer behavior carefully and are subject to the design, construction and other personnel in the middle of a great impact, communication and dissemination strategy is difficult to make effective arrangements, brand there is a big obstacle to the building.