On the national cultural soft power and the Ideological and Political Education.docVIP

 PAGE \* MERGEFORMAT 23 On the national cultural soft power and the Ideological and Political Education Abstract: “improve the country’s cultural soft power” as the will of the ruling Communist Party of China put forward the initiative of an era. National cultural soft power is largely manifested as a national state of mind, will, character and internal cohesion, and all this mainly from the core value of people’s social identity. Therefore, ideological and political education bear the historical responsibility of urgency is to improve China’s cultural soft power today must focus on the construction of the main front. Paper Keywords: national cultural soft power, university, ideological and political education The Seventeenth National Congress of the Political Report clearly stated: “improve the country’s cultural soft power, so that the basic cultural rights and interests of better security, enrich the cultural life of society, inspire the enthusiasm of the people up.” To “ cultural soft power “concept written into the party’s political report, as the ruling Chinese Communist Party will, to guide our country today, and even the coming decades in the process of economic and social development and cultural construction, is an era of pioneering work. This shows that as China’s ruling Communist Party, more and more attention to cultural development in the winning new victories in building a moderately prosperous society, thus promoting the development of the historical role of social harmony. Political Report of the Seventeenth Party Congress explicitly emphasized that “improving the national cultural soft power” of the decision-making, as the party’s literature to show the party’s will, is a new awareness and an innovative concept. We know that the cultural industry rapid rise and development of the contemporary technological progress and cultural development under the conditions of economic globalization, an important trend in world is in