Retail Price and Point of Sale Display of Tobacco in the UK A Descriptive Study of Small Retailers 英文参考文献.docVIP

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Retail Price and Point of Sale Display of Tobacco in the UK A Descriptive Study of Small Retailers 英文参考文献.doc

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Retail Price and Point of Sale Display of Tobacco in the UK A Descriptive Study of Small Retailers 英文参考文献

RetailPriceandPointofSaleDisplayofTobaccointhe UK:ADescriptiveStudyofSmallRetailers DionysisSpanopoulos1,2*,ElenaRatschen1,2,AnnMcNeill1,2,JohnBritton1,2 1UK Centre for Tobacco Control Studies, University of Nottingham, Nottingham, United Kingdom, 2Division of Epidemiology and Public Health, University of Nottingham,Nottingham,UnitedKingdom Abstract Background:Sincetheimplementationofthe2002TobaccoAdvertisingandPromotionAct,point-of-sale(PoS)tobacco displaysareoneoffewremainingmeansofcommunicationbetweenthetobaccoindustryandcustomersintheUK.This studyaimedtoexplorethecharacteristicsoftobaccodisplaysinaUKcity,andparticularlytoassessthetobaccopricesand promotionaloffers,typesandpacksizesondisplay. Methods: Digital pictures of PoS displays were taken in 117 small retail shops in Nottingham in mid 2010. Data were analysedusingWindowsPhotoGallerysoftwareandSPSSversion16. Results:Justoverhalf(52%)ofcigarettepacksondisplaywerepacksof20,and43%packsof10.Cigarettepricesdiffered substantiallybetweenbrands,rangingfrom￡4.19to￡6.85for20-packs,andfrom￡2.12to￡3.59for10-packs.Fortyfour percentofcigarettepacksand40%ofRYO(Roll-Your-Own)tobaccopouches,almostexclusivelylowerpricedbrands,were displayedwithapricemark,implyingapromotionalpriceoffer.Eightypercentof20-packcigarettebrandorbrandvariants onsalewerepricedbelowtheEU-definedMostPopularPriceCategory(MPPC)fortheUKin2010;45%werepricedbelow theWeightedAveragePrice(WAP),whichreplacedtheMPPCin2011. Conclusion:PoSdisplayscommunicatevaluebydisplayingahighproportionoflowercostbrands,andsmallerandhence lower-costpacks, andbydisplaying pricediscounts onpacks. TheMPPCsubstantially overestimatedthepricesatwhich most20-cigarettepackswereavailable.RemovalofPoSdisplayswillpreventthismeansofpricemarketingbutourstudy alsosuggeststhatminimumpricingof20-packcigarettes,prohibitionofsaleofcigarettesinpackslessthan20,andplain packagingtopreventpricemarkingarenecessaryifpriceistobeusedeffectivelyasatobaccocontrolmeasure. Citation: Spanopoulos D, Rats