Retail promotions and perceptions of R.J. Reynolds novel dissolvable tobacco in a US test market 英文参考文献.docVIP

下载本文档

5
0
约 10页
2017-05-13 发布于上海
举报
版权申诉

Retail promotions and perceptions of R.J. Reynolds novel dissolvable tobacco in a US test market 英文参考文献.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Retail promotions and perceptions of R.J. Reynolds novel dissolvable tobacco in a US test market 英文参考文献

Romitoetal.HarmReductionJournal2011,8:10 /content/8/1/10 RESEARCH OpenAccess RetailpromotionsandperceptionsofR.J. Reynolds’noveldissolvabletobaccoina UStestmarket LauraMRomito1*?,MKimSaxton2?,LorindaLCoan3?andArdenGChristen1 Abstract Background:Withdecliningcigarettesales,tobaccomanufacturershavebeendevelopingandmarketingnew smokelessproducts,suchasR.J.Reynolds’dissolvabletobacco,CamelSticks,StripsandOrbs.Thisstudyassessed theavailability,priceandpoint-of-purchasepromotionalstrategiesforCamelDissolvables,andinvestigated consumerawareness,interestandperceptionoftheseproductsintheIndianatestmarket. Methods:Anexploratoryretailauditofpoint-of-purchasepromotionswasconductedinarandomsampleofretailers from6storecategories(n=81)inthetestmarketarea.Dataincluded:storetype,location,productplacement,forms/ flavorscarried,price,typesandlocationsofadvertisementsandpromotions,andadmessages.AnAwareness-Attitude- Usage(AAU)surveywasusedtogaugeconsumerawarenessandknowledgeoftobaccoproductsincludingCamel Dissolvables.Respondentswereshownpromotionalmaterialsfromapackageonsertandperceptionsandinterestin theCamelDissolvableswereassessed.AnIntendedTargetSurvey(ITS)comparedsubjects’perceptionsofadtargetsfor severalnon-tobaccoproducts,aswellasCamelSnus,CamelNo.9andCamelDissolvables.Respondentswereaskedto identifyeachad’sintendedtargetcategory,perceivedtargetedness,andpurchaseintent. Results:Theproductswerecarriedby46%ofstores,mostfrequentlygasstations(100%)andconveniencestores(75%). Theywereshelvednearsmokelesstobacco(70%),cigarettes(25%)orcandy(5%).Pricesrangedfrom$3.59-$4.19per package;moststorescarriedatleast1promotionalitem.Admessagesincluded:“DissolvableTobacco”(60%).“FreeTrial” (24%),“SpecialPrice”(24%),“What’sYourStyle?”(22%).At14%ofstores,freetrialpacksofCamelDissolvableswere offeredwithanotherCamelpurchase.Awarenesswasreportedby42%ofrespondents(n=243),andtrialby3%. Consumerinterestwasverylow,butyoungerrespondents(40years)weremorefamiliarwithCamelDissolvables(60% vs.45%forthose40yea