On the tour guides burnout digestion.docVIP

On the tour guides burnout digestion Abstract: This guide is called ‘the soul of the tourism industry’, guide service is directly related to the overall image of the tourism industry. Guided tours is extremely complex and special, will require substantial effort, and work continued strong, clients have high expectations, tour guides in the tourism reception services under pressure from all sides, inevitably a career negative, the phenomenon of burnout. Based on the concept of burnout guides, tour guides burnout hazards, guide the analysis of the causes of burnout, made from the guide itself , travel agents and travel management guide three aspects of burnout digestion. Keywords: tour guides, job burnout, digestion March 2010, Hong Kong ‘evil tour guide’ Charms (Jane abuse mainland tourists events, in July 2010 Charms of this account, in addition to a sincere apology, but also made the cause of things: travel itinerary the next day was shopping, but Shopping is not ideal, there are some travelers to use the language of the negative biting her work. Charms, said: ‘I was very angry, could not control, so that some bad words ....’ incidents such as these are the guides the helplessness and anxiety, irritability, enormous psychological stress burnout prominent feature of the case to make a dangerous choice. First, the guides themselves in response (A well-established self-efficacy Self-efficacy refers to the individual’s own ability to complete an act carried out by the speculation and to determine when people believe they have the ability to carry out an activity, he will have a good self-efficacy, and will to carry out activities which . tour guides in obtaining the appropriate knowledge, skills, self-efficacy has become a decisive factor in the effectiveness of guided tour. a high degree of self-efficacy to make the work in the tour guides get enough sense of accomplishment, the formation of a self-confidence - success - a virtuous cycle of conf