Reform of Higher Vocational Education of the practice-based.docVIP

Reform of Higher Vocational Education of the practice-based Abstract: The vocational marketing practice-based teaching, is to achieve effective way of vocational education and training goals and methods, curriculum design, the core should focus on ‘theory, skills, qualities’ of the ‘trinity’, teachers guide students to the disposal of Principles of Marketing and the method is applied to marketing practices, corporate marketing job to help students master the required basic professional skills and teaching activities through practice-based experience and training to improve the quality of the students vocational. Keywords: Higher marketing practice-based teaching; reunification; Professional Quality Training Based on a project-oriented work processes. Design Practice Course To carry out work-based process-oriented curriculum development of higher vocational education, the main lesson in marketing the project-oriented teaching. Project-oriented teaching methods is to allow students in a typical marketing ‘project’ driven by collaborate learning activities. Teachers guide to help students from the gradual completion of a series of ‘project’. Teaching and Learning Project at the completion of each process, the students themselves, or made under the guidance of teachers ideas and methods for each item and then proceed to a specific operation, teachers guide students to learn while doing the completion of the corresponding ‘project’. Higher marketing objectives of the Teaching students through research, study, summarize and planning activities, and final product marketing plan. Product marketing plan also established to collect information on students is divided into customer buying behavior analysis, marketing, environmental investigation analysis, product design concepts and development of product mix, price planning, channel design and management, marketing communications planning and so on the basis of the completion of the project. Teachers in instructional de