Secondary vocational schools to import the brand image-building strategy of CIS.docVIP

Secondary vocational schools to import the brand image-building strategy of CIS Abstract: The secondary vocational schools into CIS strategy, shaping the image of the school is to educate the industry, the objective requirement of market development, but also the school’s own development needs, this article from the CIS strategy, the basic connotation of the meaning of import, CIS strategy, planning and implementation, etc. provides some perspectives for China’s secondary vocational schools in shaping the brand image and provide some ideas. Keywords:: secondary vocational schools; brand image; CIS strategy Universities have emerged in recent years, enrollment frenzy, education and industrialization process of the gradual progress, the secondary vocational schools have sprung up, competition is fierce, so that part of the secondary vocational schools appeared to survive the crisis, decline in enrollment, the school faces closure edge; but some secondary vocational schools are flourishing, enrollment and more graduates in short supply. The main reason of crisis and many other factors apart from the professional setting, there is one important reason is that schools do not set a good image, the lack of brand awareness. Looking at the world, whether it is business or school, a good brand image is its eternal wealth. CIS is an effective strategy to build brand image. China’s secondary vocational education if they can import the CIS strategy, shaping the vocational school’s brand image will be very broad prospects for development. The meaning of strategy CIS CIS from company, is a Corporate Identity System short, translated into organizational identification system. Is a strategy for the organization’s image, that is based on the concept of personality and behavior of institutional norms, integration organizations of various image resources, institutional knowledge of all things that can be co-ordination design, planning, control and communication, so that age