Under the new situation public relations Practice Teaching.docVIP

Under the new situation ‘public relations’ Practice Teaching [Keywords:] Public Relations; teaching, medical, undergraduate Public relations as an integrated marginal subjects, its formation and development since the 20th century, management, marketing, journalism, communications, advertising, systems science, economics, social psychology and other disciplines development are closely linked, is a highly practical and applied subjects with [1]. Since the early 20th century, 80 the introduction of public relations in China has been rapid development and spread. In 1986, Shenzhen University first opened a public relations professional, followed by colleges and universities across the country have set up the relevant professional, set up the corresponding courses, while community college graduates in public relations capacity requirements are becoming more stringent. Clear that the State Department of Higher Education, ‘21-century college students, no matter what kind of professional learning, no doubt should have good public relations abilities and qualities, which is a very important historic mission. ‘This makes me know, the discipline of Public Relations, public relations students in raising awareness, coordination and communication capability of the overall quality of communication with regard to the role can not be ignored. Our hospital because of geographical location, the nature of the school students of national identity, social and employment needs and other reasons, so that public relations courses in practical teaching is very important. I am a college student characteristics and employment needs of the community highlights the contradiction between the practice of teaching the importance of public relations My Home is located in an old, small, side, mountain, the poor national medical institutions, school conditions and school facilities, and other aspects of the many universities in big cities there is a certain gap. The vast majority of students in