Appreciation of English stylistic characteristics Advertising.docVIP

Appreciation of English stylistic characteristics Advertising Abstract: Advertising English is a high commercial value, practical style. It is different in style and function with other types of English, mainly in the choice of vocabulary, sentence structure and so on. Paper used a large number of examples of advertising English the lexical features, syntactic features and rhetorical features were analyzed and discussed. Keywords: advertising English Vocabulary rhetorical features characteristic syntactic features Abstract: Advertising English is a kind of practical stylistics with high commercial value. It is different with other types of English articles in the style and the function, which is shown in the aspects of words, sentences and so on. This paper analyzes characteristics of advertising English from the aspects of vocabulary, syntax and rhetorical device based on a large amount of examples. Keywords:: advertising English; vocabulary; syntax; rhetorical device Today is a commercial society, everywhere can experience the advertising business atmosphere. The main purpose of advertising is limited space in the transmission of information as much as possible, and ultimately enable consumers to buy it acts. Advertising English is an English for specific purposes, with high commercial value. English from the Latin word advertise advertere, which means to turn one’s attention to; “advertisement” is to the public attention to certain things in a campaign. Many advertisers are after English repeated scrutiny, the original wording, syntax, refined and rich content, is memorable. Advertising in English after a long development, vocabulary, syntax and rhetoric unique performance. 1 English Morphology Advertising Easy to understand words commonly used in 1.1 Advertising language to be easy to understand, easy to remember the information as soon as possible so that a wide audience. Many have benefited from using concise classic advert