观众性别、动机、依附点与运动偏好关系的研究——以观赛大学生为例.pdfVIP

第 20 卷第6 期 体育科学研究 Vol. 20 ,No. 6 2016 年 11 月 Sports Science Research Nov. ,2016 观众性别、动机、侬附点与运动偏好关系的研究 一一以观赛大学生为例 邱冠寰 (厦门理工学院公共体育部，福建厦门 361024) 摘 要:采用文献法、问卷调查法和数据分析法，分析大学体育赛事活动中大学生观众的性别、动机、兴趣依附点与运 动项目偏好四个变量之间的差异和关系。研究表明:大学生观众不同性别的运动动机有显著差异;不同性别的运动 项目偏好有显著差异;运动动机对运动项目偏好有影响;兴趣依附点对运动项目偏好及运动动机均有影响显著:研究 未发现不同性别的兴趣依附点有显著差异。研究可为更好地推动大学生体育赛事的发展、大学生体育赛事机构推广 和营销赛事提供理论依据。 关键词:学校体育;大学生;体育赛事;动机 中圄分类号:G804.87 文献标识码:A 文章编号:1∞7 -7413(2016)06- ∞ω-06 A Study of the Relationship of the Audiences Gender ,Motivation , Attachment Point and SpOrts Preference QIU Guan-huan (Xiamen University of Technology ,Xiamen 361024 ,China) Abstract: In order to provide theoretical basis for the promotion and marketing competition of university student ‘ sporting e- vents. The research uses literature method ,questionnaire survey method and data analysis method to analyze university sports audiences gender ,motivation ,and interest in accordance with dotted with sports preference relation between the four varia- bles ,discussing the university student community watch game motivation and sports preference differences. The results showed significant difference in audience of university student of difIerent gender sports motivation; difIerent gender sports preference have significant difIerence; sports motivation preference for sports influence; interest attachment dependent on the preference and spo眈 motivation of both sports influence significantly. The study found that gender dependent interest has signif