14春学期《市场营销(本)》在线功课(国外英语资料).doc

14春学期《市场营销(本)》在线作业 New products can be divided into (), (), () and () four. Brand new product Switch products C. improve new products D. Some new products E. imitate new products -- -- -- -- -- -- - choice: ACDE There are a lot of signs that the product is good or bad, which is mainly (), () and () three. A. developmental B. competitive C. the for-profit D. advanced E. technical The choice: ABC The so-called product value is the general () and () of the product. Human labor Production labor Technical content Labor costs objectification -- -- -- -- -- - choice: AE Marketing strategies such as the adoption (), () and () of a product decline. A. reduce investment strategy B. maintain or shrink your strategy C. extend the longevity strategy Eliminate the strategy completely E. step up promotion strategy The choice: BCD Spring semester marketing (this) online homework The problem of choice is choice (10 questions, 20 points in total.) 1. The business is facing the changing environment, in a certain method, and determine the pricing strategy, companies still need according to the change of environment conditions, the given price to adjust. A. mistakes B. right The choice: B The strategy of market development is to increase the sales of enterprises in existing markets by improving the old products or developing new products. A. mistakes B. right The choice: A -- -- -- -- -- -- -- -- -- -- -- -- - 3. Perfect competition of market is there are a large number of buyers and sellers, products and services are homogeneous, there is no limit on the resource flows, buyers and sellers can obtain complete information, etc. A. mistakes B. right The choice: B The budget is the quantitative expression of the plan, so the marketing budget is to turn the marketing plan into a number of indicators. A. mistakes B. right The choice: B 5. Market followers enterprises generally refers to the careful service in some small part of the residents in these field through specialized business enter