Bilingual Teaching Marketing and thinking-毕业论文翻译.docVIP

Bilingual Teaching Marketing and thinking [Abstract] In recent years, bilingual education become one of the major higher education reform. As the background of global integration and marketing of the subject characteristics, many universities have implemented the first bilingual marketing program, but in the actual teaching process there are some problems in it. In this paper, the current marketing status of bilingual education were analyzed and summarized, and some thoughts. [Keywords:] Bilingual Teaching of Marketing In order to meet global economic, social and cultural development of its higher education, our country is actively adjusting the strategic development of higher education, deepen the educational reform. Higher education with international standards, how to enhance the competitiveness of education, how to cultivate the use of modern educational philosophy meet the needs of international talent, has become the focus of attention. In this context, bilingual education gradually entered China’s universities, the academic characteristics of marketing to become bilingual education because of its important subject. Marketing the current status of bilingual education, and how to improve and perfect, are worth study and discussion. I. Bilingual Teaching Marketing 1, the policy of support for bilingual teaching Bilingual education began early this century the rapid development of universities in China and become a hot education reform. The Ministry of Education issued in 2001, lt;”On Strengthening Undergraduate Education to improve the teaching quality of a number of observationsgt;gt; It is the policy of bilingual teaching support beginning, asking “to create conditions for undergraduate education in English and other foreign language courses and courses teaching the public.” In 2004, the Department of Higher Education set up a collaborative group of bilingual teaching in colleges and universities, and has commissioned research collabora