营销专业大学英语期末考试选择题.docVIP

1.?Compared to current products, new product sales typically:?a.?grow very slowly.b.?remain the same.c.?grow far more rapidly.d.?come down. ? 3.?A major obstacle to effectively predicting new product demand is:?a.?competition.b.?market segmentation.c.?limited vision.d.?market research. 4.?Which of the following costs refer not only to alternative uses of funds spent on product failures but also to the time spent in unprofitable product development??a.?Sunk costsb.?Direct costsc.?Research and development costsd.?Opportunity costs ? 6.? The primary reason for new product failure is t