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营销学品牌持有
Brand sponsorship
Development;brand sponsorship;Manufacturer’s
Brand
;Manufacturers produce their products with their own brand and franchisers（经销商）sell the products to customers.;Private Brand
;Great Value
Food drink
惠宜;strengths;Licensing?means renting or leasing（租赁） of an?intangible asset（无形资产）. It is a process of creating and managing?contracts between the owner of a?brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a?trademark or character onto products of a completely different nature.;Air Jordan;The Transformers;strengths;Co-branding;UNIQLO+Starbucks;;strengths;brand development;Line extension;Strengths ;Cucumber（黄瓜味）;Brand extension;Risks ;Multi-brand;New
Brand ;Thank You All
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