农户参与“农超对接”模式意愿的影响因素分析.pdfVIP

广东农业科学 2013 年第 20 期 215 农户参与农超对接模式意愿的影响因素分析 宋少乎，杨昭，刘天军，孙养学 (西北农林科技大学经济管理学院，陕西杨凌 7121∞) 摘 要农超对接运作模式可以削减农产品流通过程的中间环节，降低流通费用，实现农户、超市与消费者的共赢。基于山 东省农户农超对接实际调研数据采用探索性因子分析和回归分析的研究方法，对影响农户参与农超对接模式意愿的因素进行了 研究。结果表明，农户的生产规模、农户获取信息的能力、是否与超市签订销售合同、超市是否违约以及付款周期与农户参与农超 对接模式的意愿呈显著性相关，并提出了有针对性的~1 策和建议。 关键词:农户;农超对接;参与意愿;影响因素 中图分类号:F304 文献标识码:A 文章编号:H刷-874X(2013)20-0215-04 Inf1uencing factors analysis on farmer participation in Farmer-supermarket Direct-purchase model SONG Shao-ping, YANG Zhao，口U Tian-jun, SUN Yang-xue (College 0/ orwmics MUlI啼1旧时， Northwest A F University, YUlIgling 7121∞， China) Abstract: Fanner-supermarket Direct-purchase c四 reduce the intermediate links, reduce the tr皿sportation cost and achieve the win-win situation between fanners , supermarkets and customers. Based on the data from the survey of Fanner-supennarket Direct- purch臼e in Shandong，由e factors affecting fanner participation in Fanner-supermarket Direct-purch酷e were studied by the method of exploratory factor analysis and regression analysis. The result showed that factors including the size of planting ar田， fanners ability to get market infonnation , whether farmers signing sales contracts with supennarket, whether the supennarket breaking contracts and the payment period had significant influence on fanners willingness to participate in Fanner -supermarket Direct -purchase. AI 1田t， the p田sage proposes advice and suggestions were proposed. Key wo时s: farmers; Farmer-supennarket Direct-.purchase; willingness to participate; influencing factor 农超对接是由农户向超市直供农产品的新型流通方 一组织制度的意义和有益经验。在此基础上，胡定寰阿通过 式，其本质是将千家万户的小生产与千变