农户采用台湾农业技术的驱动力与决策过程探讨.pdfVIP

广东农业科学 2013 年第 21 期 215 农户采用台湾农业技术的驱动力与决策过程探讨 石洪景 (福建江夏学院经济贸易学院，福建福州 350108) 摘 要:随着海峡两岸交流的全面展开与深入，两岸在农业领域的合作迎来了新的发展机遇。农户作为台湾农 业技术最基本的采用主体之一对于台湾农业技术在大陆的推广与运用扮演着重要的角色作用。探讨农户采用台湾 农业技术的内在驱动力，考察农户在采用台湾农业技术过程中的决策思路及影响因素，对于提高农户采用台湾农业 技术的积极性，增加农户从事农业生产带来的经济收益，促进两岸农业技术合作水平的提高，都具有重要的理论意 义与实践参考价值。 关键词:农户;台湾农业技术;驱动力;决策过程 申图分类号:F323.3 文献标识码:A 文章编号:1004-874X(2013)21一0215-06 Discussion on driving force and decision-making process of farmers adopting Taiwan agricultural technology SHI Hong-jing (College 0/ Ecorwmic and Tr础， ， Fujian liangxia University, Fuz加u 350108 , China) Abstract: Comprehensive and profound cross -straits exchanges result in brand -new development oppo时unity for Taiwan and Chinese Mainland in the field of agriculture. As one of the basic adopters of Taiwan agricultural technology , farmers play a key role in promoting and applying Taiwan agricultural technology in Chinese Mainland. Discussion on intemal driving force of adopting Taiwan agricultural technology by farmers and investigation about their decision thinking and its influencing factors were beneficial for improving motivation in applying Taiwan agricultural technology , increasing economic benefits in agricultural production and promoting level of cooperation in a伊cultural technology across the Taiwan Strait, rendering important theoretical significance and practical reference value. Key words: farmers; Taiwan agricultural technology; driving force; decision-making process 台湾农业技术在大陆的推广与扩散虽然取得了一 术的采用与否离不开对利润最大化、增加家庭经济收 定的成效，但是许多农户对于台湾农业技术的认知与