Chapter1概要1.ppt

Slide 1.* Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, ? Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Chapter 1The nature of business and management research and the structure of this book Introduction to the research process Things to consider Realities and pitfalls of research Approaches, strategies and methods Techniques and procedures for data collection and analysis Appropriate use of information technology Terminology Methods - The techniques and procedures used to obtain data Methodology - The theory of how research should be undertaken Saunders et al. (2009) The nature of research Definition: ‘Something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge’ Saunders et al. (2009) Characteristics: Data are collected systematically Data are interpreted systematically There is a clear purpose to find things out Features of business and management research (1) Managers draw on knowledge from other disciplines Managers are more likely to allow access if they see commercial or personal advantage Managers now tend to be as educated as the researchers Managers require research to have some practical consequence Easterby-Smith et al. (2008) Features of business and management research (1)  Key debates Knowledge production – (Modes 1, 2 and 3 knowledge) The ‘relevance gap’ ‘Evidence based’ management Basic and applied research (difference combination) Features of business and management research (2) Basic and applied research Sources: authors’ experience; Easterby-Smith et al. (2008); Hedrick et al. (1993) Figure 1.1 Basic and applied research The research process (1) Stages of the research process Formulating and clarifying a topic Reviewing the literature Designing the research Collecting data Analysing data Writing up Based on Figure 1.2: Saunders et al. (2009) The research process (2) Factors to consider Th