宝马公司案例分析(英文版).pptVIP

BMW —— Sheer Driving Pleasure Outline Introduction Environment Strategy Evaluations Introduction Background BMW was founded in 1916 and headquartered in Munich, Germany. BMW has more than 100000 workers, the production of car about 1.4 million and motorcycle about 100000 in every year . At present, BMW has the 22 subsidiaries and factories in the world. Mission and Business ideas BMWs mission is to become a top brand of car makers BMW has long with movement of The Company (The Mobility C