全民健身视域下的体育电视娱乐节目研究与开发.pdfVIP

Creation of sports television entertainment is not only to have independent intellectual property brand, but also to promote national culture in the program, into the background. In the preparation of the development of sports television entertainment, not only concerned about the economic benefits, but also pay attention to social benefits; not only consider the form of the program, also pay attention to the content of the program; not only consider the views of the industry, but also to combine the views of ordinary people . In accordance with the development program should focus on social benefits, taking into account economic, focusing on entertainment experience around the Guidelines for National Fitness principles, the use of imitation and transplantation, combined with our traditional sports, exploring new forms of programming, professional production, strengthen brand awareness and packaging methods, to the creation of television entertainment programs to develop industry standards and models of sports and sports television entertainment to build our leading brand. Keywords: fitness; sports entertainment； TV programs 论文随机验证编号：BT661712211770 VI 万方数据 目录 1 前言 错误!未定义书签。 1.1 选题依据 错误!未定义书签。 1.2 研究目的 5 2 文献综述5 2.1 国外研究现状 5 2.2 国内研究现状 6 3 研究对象与方法 10 3.1 研究对象 10 3.2 研究方法 10 3.2.1 文献资料法 10 3.2.2 专家访谈法11 3.2.3 个案研究法11 3.2.4 逻辑分析法11 3.2.5 观察法11 4 分析与讨论 12