第三章广告学与其他相关学科本章要点及学习要求（The third chapter is about the main points and learning requirements of advertising and other related subjects）.docVIP

第三章广告学与其他相关学科本章要点及学习要求（The third chapter is about the main points and learning requirements of advertising and other related subjects） The main theories involved are: Market segmentation, integrated marketing communication, heterogeneity principle, demand theory, reference group and subculture theory, etc. Review questions: 1. How does the marketing study affect the advertising? 2, advertising to the depth of development need to learn which subjects of research methods? Why? 3. What is the inspiration of Freuds demand theory to the current advertising development? 4. Brief introduction of the influence of subculture theory on advertisement originality Selected cases Dynamic Zone--my turf, listen to me. There are countless advertising campaigns targeting youth groups But the effect of advertising is often unsatisfactory. Theres a lot of reason. Whether its the creative question Its still a matter of manifestation. The fundamental point is that the subculture that is reproduced in the advertisement is difficult to match with the true subculture of the target audience. Its hard to really impress those rich personalities. And China Mobiles dynamic Zone brand has successfully refined the young people in the Asian cultural characteristics of the group To express the unique popular culture of SMS culture into the heart of target group Although the industry has a variety of lavish for its marketing approach But the idea of advertising is commendable. Dynamic Zone (M-zone) is a brand of customer service tailored for young fashion people in China Mobile communication In order to win the favor of the target audience It was a great painstaking First enabled in the fashion family of the most popular Jay Chou to do his image spokesperson Jay Chou is almost a synonym for new sharp nowadays Highly popular. And Jay Chou in the dynamic zone in the dynamic zone of the very characteristic of the short Message service interpretation is not only accurate in place and interesting. The you