经营哲学创造的奇迹（The miracle of management philosophy）.docVIP

经营哲学创造的奇迹（The miracle of management philosophy） Many entrepreneurs are beginning to realize the importance of corporate culture. Corporate culture is the core business philosophy, but also the fundamental value is the enterprise values and guiding principles (world outlook and methodology), it has two basic characteristics: first, competition oriented, can become an independent school in the market, rather than the popular slogan that apply to any enterprise hackneyed and stereotyped expressions is the root homogenization; two is people-oriented, can put people together, forming the common aspirations and spiritual power, can win the heart of foreign customers, A just cause enjoys abundant support. The business philosophy of the formation of non overnight, entrepreneurs need a strong determination to set long-term practice, the process is full of hardships, only through the fierce market environment turbulence and can persist throughout, to make it popular, and play a strategic role in inspiring and powerful. Therefore, the enterprise culture is entrepreneur culture in essence, and the leader of the enterprise culture is the entrepreneur, and the personal image of the entrepreneur is closely related to the brand image of the enterprise. In this regard, more than 1700 years ago, there is a poor family of Chinese operators for us to make the wonderful interpretation, he is on average ability, with persistent ideals, faith, leaving amazing achievements so far still legendary, it is the entrepreneurial learning case. If a man is a man of great importance, he must be people-oriented The man Im talking about is Liu Bei (AD 161 to 223). Liu Bei was a pauper, fathers early death, he and his mother the individual traders shoe mat weaving, then Sichuan has also been recognized as ancestral shoemaker. He is estranged relationship with Han Royal family, like Liu Biao, Liu Zhang and Cao Caos famous strategist Liu Ye clan identity than his 40 years, his fellow Linfang also became