肯德基在中国（KFC in China）.docVIP

肯德基在中国（KFC in China） KFC global headquarters in Louisville, Kentucky, is The worlds largest chicken restaurant chain, in 1952 by the founder of Mr. Sandoz (Colonel Harland Sanders) to create a group, the worlds largest restaurant group Yum owns the brand. KFC has opened its first restaurant in China since 1987 at the front gate of Beijing. It has been 21 years since China came to china. KFC in China for 21 years, is based on China, into life 21 years, is for China and change, to build new fast food 21 years. For 21 years, KFC has been trying to find the most intimate service to the vast number of Chinese consumers. Today, Chinas KFC has opened more than 2100 chain restaurants in 450 cities, all over China, except Tibet, all provinces, municipalities and autonomous regions, is Chinas largest and fastest growing fast food chain enterprises. Change for China, make new fast food with all ones strength In 20 years, China Kentucky adhere to the based on China, into the life of the strategy, the implementation of the balanced nutrition and healthy living food and health policy, and actively create a safe, high quality and delicious fast; balanced nutrition and healthy life; based on the new fast food China, unlimited innovation . In October 2000, the establishment of Advisory Committee on health food, regular meetings, to introduce nutrition and health management theory and trends, and provide suggestions for the direction of product development, professional guidance for the popularization of healthy diet, nutrition knowledge. Innovation in product diversification, the development of more suitable for Chinese tastes of food. KFC with particular emphasis on the development of vegetables, high nutritional value of food, now the products have been increased from 15 in 2000 to 2007 by the end of 51, 21 years of research and development of new products more than 100 length. At present, except for consumers Original Recipe, Zinger Burger, Hot Wing represented by Chinese product