第9章 竞争性市场营销战略（The ninth chapter is competitive marketing strategy）.docVIP

第9章 竞争性市场营销战略（The ninth chapter is competitive marketing strategy） The ninth chapter is competitive marketing strategy First, the noun explanation 1. market leaders: the market leader is the largest market share, the price changes, new product development, distribution channel construction and marketing strategy and other aspects of the industry and other companies played a leading role in the company. 2.: refers to the market challenger in the industry occupies the second position, the ability of the market leader and other competitors to attack, and hope to achieve market leading companies. 3. market followers: companies that imitate or follow market leaders in most marketing strategies, such as products, technology, prices, channels, and promotions. 4. market niche: a company that specializes in providing products and services to smaller or larger segments that are not interesting. Two, individual choice questions (D) 1, smaller and larger companies are not interested in the market segments known as. A. consumer market B. producer Market C. organizer market D. niche market (D) 2. The following strategies for expanding demand for non market leaders are. A. continually finds new users and users of B. continually opening new uses for the product C. tries to get buyers to increase the use of their products and D. to develop new products (A) 3, the products or services offered by a small number of large companies in a particular industry account for most of the market, and customers consider the products of their companies not different and have no particular preference for different brands. This belongs to. A, complete oligopoly, B, incomplete oligopoly C, complete monopoly, D, oligopoly (A) 4. Competitors do not react or react strongly to certain attacks. This reaction pattern is called. A, calm competitors, B, selective competitors C, vicious competitors, D, random competitors (A) 5, for the industry structure of incomplete oligopoly, the focus of competition a