协同营销为差异优势另辟蹊径（Collaborative marketing is a different approach to difference advantage）.docVIP

协同营销为差异优势另辟蹊径（Collaborative marketing is a different approach to difference advantage） Each enterprise wants to participate in the market competition with its advantages, but the advantage is often neglected by the market. Therefore, how to form their own difference advantages, in the homogenization of competition in the market environment, more and more enterprises are favored. Many enterprises use advertising bombing to create different advantages, or integrate all the resources within the enterprise to carry out brand wars, highlighting their own difference advantages. A wide range of marketing tools, everything. But through the market inspection, small and medium-sized enterprises often because of insufficient resources, can not support the formation of different advantages. On the higher platform, large enterprises are also more complicated because of the competitive factors, but also the lack of internal resources, brand weakness and the formation of a different advantage, limited crisis situation. The conventional marketing mode and many of the contrast compared with the conventional marketing model of new marketing mode of collaborative marketing, it is not difficult to find cooperative marketing compared with traditional marketing model, has extensive resources, use flexible and broad choice etc.. When the enterprises own advantage difference is not enough or can not make a difference at the same time, collaborative marketing has many characteristics can really create a new way for the difference advantage, become enterprise new favorite. The use of collaborative marketing has helped many companies create new differentiation advantages and achieve good results in market competition. But the use of collaborative marketing of small scale chopper, create differential advantage enterprises failed to meet the eye everywhere. Similarly, the use of a marketing model has produced very different results. The key is how to use collaborative marketing to create differ