新产品开发程序（New product development process）.docVIP

新产品开发程序（New product development process） I carefully collated documents, documents from the network I only collect and sort out In case of error Please check it yourself! New product development process Professor Liu Changyong of Zhongshan University and the Department of Business Administration Each company hopes to develop the overriding competitors innovative products, but in the face of the market, a lot of technical uncertainty, enterprises should adopt new product development program and how the process should be how to manage the development of new products, to develop new products and effective risk aversion and create competitive advantage A portable computer to Calvin (Cavilan) development case The first new product, portable personal computer, launched by Cavilan computer company in early 1983, immediately attracted the attention of the market The president of the company has high expectations for the product, and he believes Cavilan will replace Compaq as the lead vendor for laptop computers in the future In fact, the high mobility professional computer has a lot of pride For example, his weight is only 9 pounds, was the market the most lightweight personal computer; equipped with a three inch floppy disk drive and a liquid crystal display, and the Intel 8088 microprocessor CPU In order to make the computer have a unique competitive edge, Cavilan executives decided not to use the IBM personal computer universal DOS operating system, but to develop a dedicated Cavilan computer operating system Cavilan IBM, President of the view that is due to take the open operating system, causing competitors to camouflage the consequences As a result, Cavilan will develop unique operating systems and provide its customers with all the required integration applications In March 1983, at the international Hannover computer show, Cavilan released 12 prototypes of a new portable personal computer and immediately received a warm response from the market Over the next two mon