煮酒论英雄 谁能扛起中国专业音响品牌的大旗（The wine is a hero who can carry the Chinese professional sound brand banner）.docVIP

煮酒论英雄 谁能扛起中国专业音响品牌的大旗（The wine is a hero who can carry the Chinese professional sound brand banner） About hero Who can carry the banner of the Chinese professional audio brand, looked from the development of sanki acoustics professional audio brand construction about hero professional audio industry is the 2008 Olympic Games, the Shanghai world expo, 2010 guangzhou Asian games and the world event driven, market capacity rose all the way. The rapid growth of Chinas professional audio industry will make it a new hot industry for consumers and media in the lighting industry after the appliance industry. Although the professional audio industry is perfectly competitive industry, but compared with other more mature industries, the professional audio industry due to the overall management level is relatively low (in the majority with small family businesses), most companies now use is the single competition tactics, failed to achieve deep competition. Of course, the construction and maintenance of advertising and distribution channels have begun to operate in practice, but the fierce competition overshadows the effects of these actions. And professional acoustics enterprise also puts the enterprise new breakthrough and growth point to put the marketing above. Professional audio market capacity in 2004-2009 In todays professional audio market, in addition to the beta ray (sanki acoustics), the HSBC, EV, JBL, triangle, tian, sharp feng, such as first-line brand, other is full of second - and third-tier brand. In the stage of the herd, the future will be a three-point situation. A group of national brands represented by bettsary (sanji); Second, the foreign legion represented by JBL; Third, some joint ventures. As a newly rising national brand, it is necessary to adopt new marketing strategies and means to have a place in the world professional audio field. Brand, for consumers, means high quality, value and trust; For enterprises, it means high premium and high efficiency;