浅谈海尔集团的核心竞争力（The core competitiveness of Haier group）.docVIP

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浅谈海尔集团的核心竞争力（The core competitiveness of Haier group）.doc

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浅谈海尔集团的核心竞争力（The core competitiveness of Haier group）

浅谈海尔集团的核心竞争力（The core competitiveness of Haier group） The keywords Haier; core competence; innovation ability Abstract: Nowadays, accelerating the pace of competition, enterprises want to obtain sustainable development, we must have certain competitive advantages, and to obtain the most fundamental source of competitive advantage is the core competence. For Haier, the inexhaustible innovation ability is the core competence. Haiers innovation in the enterprise strategy, market, management, organization, concept and system aspects and fields, it combines the resources of enterprises, continue to play the advantage of Haier, to create tremendous value for Haier. In todays accelerating the pace of competition, enterprises want to obtain sustainable development, we must have certain competitive advantages, and to obtain the most fundamental source of competitive advantage is the core competence. The core competence is not only the key to the development of potential industry, but also in the future development spawned a variety of new products and services. In the face of the complex and changeable market environment and the increasing competition between enterprises, enhance the core competence in order to ensure that the only permanent operation of enterprises, to achieve sustainable development. A study of core competence, Haier Haier group as a 20 years of development, the scale of business has always been to maintain the upward trend of large-scale manufacturing enterprises, in recent years there have been many experts and scholars committed to the study of it, hoping to discover and learn from it can maintain long-term competitive advantage, the industry peers always located in the same industry leading position, the mystery of the core the ability of Haier. According to the characteristics of the concept of the theory of core competence and the expression of Haier itself, different experts have different views, there are three main types of the: One view is that t