绩效考评的重要性（The importance of performance evaluation）.docVIP

绩效考评的重要性（The importance of performance evaluation） 1) the role of performance appraisal Managers of the basic content of management of the sales staff is the performance evaluation of the sales staff. Many managers have such experience: rising wages and bonuses is not an easy thing. If the manager can not be on these matters for employee satisfaction, it is easy to make the staff of the company have complained, or let the conflict between employees. Performance evaluation is a formal employee evaluation system, through its systematic approach to assessment and measurement principle of employees in the office work and the work effect. Performance evaluation is the evaluation of the quality and effectiveness of implementation of the management plans, so that managers can take necessary action to make management more efficient, to ensure the completion of sales targets. In addition, the performance evaluation can also make employees understand their own in the real performance of the enterprise (evaluation of employees) and enterprise staffs expectations, and can provide a powerful reference for the promotion and demotion of employees. The role of performance appraisal in the sales management process, specifically manifested in the following aspects: The performance evaluation is a powerful guarantee to complete the sales target The sales target is the starting point of sales management process. It plays a guiding role in the formulation of the sales organization, sales area and sales quota design. After the work is completed, the manager began recruitment, allocation, training and motivating the sales staff, prompting them toward the direction of the sales target. At the same time, the manager should also regularly collect, collate and analyze the relevant information of the implementation of the plan. Do a favor to plan reasonable modifications, on the other hand there to find the difference with the actual situation of the plan, in order to find out the reason and s