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服装企业如何招商(Clothing enterprises how to attract investment)
服装企业如何招商(Clothing enterprises how to attract investment)
By the end of the year, many clothing enterprises began to sum up the gains and losses of the investment, and began to plan a new round of investment work. Many enterprises have found that in the past expansion of investment process, a great investment, channel planning is very careful, team is also very powerful, but the channel expansion of little effect.
Some of them have spent huge sums of money asking marketing consultants to conduct channel planning, and some have spent a lot of money on advertising, and some have hired first-rate managers. But in the process of expanding the market, it is always difficult and troublesome. More than a year, money spent a lot of new customer resources, but did not get a few.
Where did the problem arise?
Through further observation, it can be found that a large part of the customer base is not bad, and the investment is also very full. The key lies in the insufficient execution of the investment.
Even though there is a good channel strategy, great advertising support, competent manager, if the investment in the implementation process, has not formed a very excellent execution, then all the foundation may boondoggle.
Because the clothing merchants work is a highly mobile, highly variable both the process of changing the game, we need the clothing enterprises have to seize the opportunities in the market sensitivity, negotiated, win-win cooperation communication......
In the investment process is full of variables in strategizing, winning thousands of miles, must let the whole sales team formed investment process execution.
In view of the entire investment process, as well as the majority of enterprises in the process of investment drawbacks. In fact, as long as the four key points to seize, you can make those who have done a lot of early investment in garment enterprises in the process of investment in the formation of outstanding executive power, in the entire sales year t
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