服装品牌渠道管理策略（Clothing brand, channel management, strategy）.docVIP

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服装品牌渠道管理策略（Clothing brand, channel management, strategy）.doc

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服装品牌渠道管理策略（Clothing brand, channel management, strategy）

服装品牌渠道管理策略（Clothing brand, channel management, strategy） Brand power is not strong, no more profit is useless. Too much profit will encourage dealers to rely on psychology. Profit sharing is not the sole factor in the dealers brand. Give middlemen more, the better. Brand power is not strong, no more profit is useless. Too much profit will encourage dealers to rely on psychology. Profit sharing is not the sole factor in the dealers brand. After the channel is completed, you can manage for several years. Many factors affect brand development, such as technology, products, competition structure, industry development, dealer capability, consumer behavior, etc., after the completion of the channel, the market will continue to be adjusted according to the development of the market. No channel, no brand Founded in 1992, Shanshan, to early 1999, already has a complete sales network and channels: all over the countrys 35 branches, more than 2700 sales outlets, more than 3600 sales staff and warehouse. Shanshan suit from 1993 to 1999 for 7 consecutive years to maintain market share, to a great extent, should be attributed to the channel. YOUNGORs Li Rucheng said, who is closest to the market, who will be able to take the initiative.. So, in Shanshan sales channels at the same time, 1998 listed YOUNGOR, has invested 1 billion 600 million yuan to hold straight camp shop building, purchased a large number of channels, so that YOUNGOR channel terminal reached up to more than 3000, including shop, shop, franchise shops etc.. Have their own channels, we can decide the fate of Li Rucheng, highly self channel, he revealed that YOUNGOR in the next 5 to 10 years, will be the marketing channels and brand building together, as an important thing in engineering. At the end of August 2008, the number of terminal channels of the latest YOUNGOR is 1700, which operated 400 stores, franchise stores 550, windows 750 shopping malls. Sales of 71% of YOUNGORs clothing products have been completed