消费态度与绿色消费者行为因果关系之实证研究.PDFVIP

International Journal of LISREL (2008) 23 Vol. 1. No. 1. pp. 23~42 1 2 18 LISREL 1 24 International Journal of LISREL (2008) Vol. 1. No. 1. Mach, 2008 An Empirical Study of The Causal Relationship Between Consumption Attitude and Green Consumer Behavior Wen-Chin Wei Assistant Professor, Graduate Institute of Business Administration, Dayeh University, Ta iwan Yu-Feng Ko EMBA, Graduate Institute of Business Administration, Dayeh University, Ta iwan Abstract In recent years,the consumers rea lize that Gr een Marketing is a trend of the world. There are many ways of marketing to promote environmental protection and green products for governments and enterprises.Under these conditions of producting and consuming the green product,the sensitive a ssociations’ assisting the government apparatus correlation policy an d the law, it is the method for the society continuing forever the manag ement development. The subjects of this research include the consumers who are above 18 years old.This study adopted descriptive analysis, correlation analysis, factor analysis, and LISREL as the statistic tools.This study tried to understand in depth that the key factor of degree of implement for green consumer behavior in consumers , and then discuss how to improve.It provides a comprehen