如何做好冰箱的促销（How to do a good job in refrigerator promotion）.doc

如何做好冰箱的促销（How to do a good job in refrigerator promotion） In the refrigerator market competition is more and more fierce, each brand if simply rely on direct price competition, obviously is not feasible. How to ensure the stability of prices, and better sell their products, terminal sales are outstanding, play a big role. First of all, explain the status of refrigerator terminal promotion. The data from the market research and monitoring of HC appliances, terminal promotion is mainly divided into the following types of gifts, cash, gift coupons, special offer, discount (i.e. frequent DISCOUNT) etc.. These are consumers can directly feel the more intuitive promotional activities. In addition, promotions such as activities and brand promotions, such as publicity, performances and charity sale, are outside the scope of discussion. Frequent promotions and coupons are generally cash back home appliance stores, special offer manufacturers generally, and gifts are factory stores have discount is relatively vague, it is difficult to tell exactly how much discount. Gift content is mainly small appliances and kitchen appliances, with the sale of products prices rise, gift value also rise. Cash back has evolved into the price, generally for payment in cash will be returned from. Fanquan often merchandise stores, because consumers buy more expensive products, fanquan can buy other goods. Special offer is generally specified by the manufacturer, usually special offer less models, mostly in the low-end, more popular seasonal holidays and special offer machine. The store from the field situation, terminal sales are mainly in the following forms, explain the promotion, publicity page delivery, product demonstration and comparison. Terminal sales performance can not take off two factors, one is the person, that is, promoters. The promotion personnel in terminal promotion plays plays a key role, on the one hand, the promotion of the terminal through the terminal site tally, vivid, th