竞争优势的丧失和重新探询（The loss of competitive advantage and to explore）.docVIP

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竞争优势的丧失和重新探询（The loss of competitive advantage and to explore）.doc

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竞争优势的丧失和重新探询（The loss of competitive advantage and to explore）

竞争优势的丧失和重新探询（The loss of competitive advantage and to explore） First, the existing views on competitive advantages Michael. Potter in the competitive advantage in that the source of competitive advantage of phase separation in many design, production and marketing of various links in the activities of enterprises, through the enterprise is cheaper than its competitors or better carry out these important strategic activities to gain competitive advantage. And based on the theory of enterprise resources, enterprise is a collection of resources and ability, any enterprise has unique resources and capabilities is different from other enterprises, whether it is the tangible assets, intangible assets or enterprise organization ability. The competitive advantage of enterprises is to build on these heterogeneous, immovable, difficult to imitate and substitute the combination of resources. Enterprises in the short term can only engage in business activities with resources, and obtain the same degree of income. In the enterprise resource heterogeneity and resource constraints, the specific viscosity, difficult to imitate the upstream resources and enterprise competitive advantage in product market have. Enterprise competence theory thinks that the competitive advantage of enterprises should be established on the basis of acquiring entrepreneurial economic benefits and efficiency advantages of this income from within the enterprise. According to this theory, proprietary business ability, assets and unique mechanism is a basic factor to determine the performance of the enterprise, the enterprise only through effective management to establish lasting advantage. The theory basically is to examine the source of the competitive advantage of enterprises from the enterprises internal, they believe that the internal capability of the enterprise, the resources and the accumulation of knowledge, is the key to explain the concept of enterprises to obtain excess returns and maintain the c