b to c电子商务市场中的逆向物流（Reverse logistics in B to c e-commerce market）.docVIP

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b to c电子商务市场中的逆向物流（Reverse logistics in B to c e-commerce market）.doc

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b to c电子商务市场中的逆向物流（Reverse logistics in B to c e-commerce market）

b to c电子商务市场中的逆向物流（Reverse logistics in B to c e-commerce market） Abstract: This paper discusses the reverse logistics problem in the B to C e-commerce market, in order to combine the current e-commerce market with the study of reverse logistics. From the definition of reverse logistics, combined with the characteristics of B to C e-commerce market, this paper analyzes how to carry out reverse logistics management in the B to C e-commerce market. Key words: reverse logistics; e-commerce; return processing First, the meaning of reverse logistics First proposed the term of reverse logistics is Stock report pointed out in a research report, 1992 to the American Association of logistics management, reverse logistics as a sort of product return, material substitution, reuse of materials, waste treatment, processing, maintenance and remanufacturing process of logistics activities. The American Association of logistics management of reverse logistics is defined as the planning, implementation and control of raw materials, semi manufactured goods, finished goods inventory and related information, efficient and cost the economy from the point of consumption to the starting point of the process, so as to achieve the purpose of recycling value and proper disposal. Reverse logistics is gradually formed, mainly divided into four aspects: 1, consumers return behavior. There are many reasons for returning goods, such as quality problems of goods and wrong delivery objects. It is also possible that retailers do not use the repair service to send the goods back to the manufacturer directly. It may also be a non defective return, such as the loss of tens of millions of dollars per year by PHILPS. 2, supplier product recall behavior. The recall system originated in the US automotive industry in twentieth Century 60s, and many EU member countries have implemented special laws that require manufacturers to take steps to recall their products after they are aware of defects. With the inc