企业作为市场主体需要及时俱进,主动把握机遇。中国企.docVIP

本次全国商务英语实践大赛的主题是“全球竞争，中国智慧”。当前，世界经济全球化，竞争日趋激烈，企业作为市场主体需要与时俱进，主动把握机遇。中国企业在发展过程中，不仅要学习借鉴外来的先进经验，更要不断总结发挥中国所特有的条件和优势，以此加强企业竞争力，稳固和提升企业在市场和行业中的地位，提高其影响力。鉴此，企业如何通过发掘、总结并发挥中国特色，适应全球化竞争成为了新挑战。 本次大赛的意义在于鼓励大学生深入企业，针对企业的产品开发、市场开拓、财务管理、人力资源管理、生产运营或战略管理等方面进行实地调研，研究企业如何通过融入中国特有元素，增强企业自身优势，提升企业经营效益，推动中国企业在国内以至在全球的发展。 希望各参赛队伍能够围绕主题，深入挖掘主题的丰富内涵，比出水平，赛出风采。 East Meets West: Leveraging Chinese Uniqueness in Competing in global markets To compete in a globalized economy, Chinese enterprises need to learn the ideas, innovation, and best management practices from their foreign counterpart. More importantly, they should identify and leverage to their advantage China抯 unique conditions, experience and wisdom to enhance their competitiveness.? For the 2016 Business Practice Contest, we challenge student teams to partner with local enterprises to identify and leverage Chinese uniqueness to improve the competitiveness of these companies in the global marketplace. Improvements may include increase in sales, profitability, brand awareness, public relations and other long-term benefit to the company. Chinese uniqueness may be defined as things related to Chinese culture, such as history, music, sports, language, products, etc. or any iconic Chinese symbols that the world identifies with China or Chinese companies.?Teams should 1) identify one or more Chinese uniqueness; 2) propose a change for the company; 3) conduct some investigation to justify the appropriateness and effectiveness of the proposal; 4）prepare a project budget; 5) design a marketing plan; 6) communicate the entire proposal in a presentation able to persuade a board of directors to invest in the project.