多维度网络团购服务质量对顾客忠诚影响机理.pdf

多维度网络团购服务质量对顾客忠诚的影响机理 万方数据 ABSTRACT ABSTRACT In recent years, along with the rapid development of the Internet economy, with boom of the Internet economy took place one after another. Customers in the U.S. giant Groupon affected the success of the domestic market also came to buy a rapid development period. There has been a large number of domestic buy site, more and more domestic consumers to bring a network to buy the fun. However, due to the low barriers to entry network buy, the scale of investment can ’t be guaranteed, easily replicated business model, as well as lack of supervision, in the rapid development of network buy, also showed a lot of problems. These include the issue of integrity, sale problems, regulatory issues, rights issues and so on. A direct result of customer satisfaction can’t be guaranteed, the rapid decline of trust, loss of customers seriously, to the development of the network has brought a great buy to resistance. This study selects group-buying websites which provide dining, recreation and other kind of life service and investigates factors that affect consumer loyalty toward group-buying websites. Firstly, it defines the concept of group-buying service quality and its components. Then, it constructs the structural equation model to study the impacts of its components of group-buying service quality on customer loyalty. Based on 261 valid questionnaires, the research model is assessed using SmartPLS2.0. The analytical results demonstrate that group-buying service quality can be divided into three parts,