上海幼教中心市场现状及营销策略分析.docVIP

上海幼教中心市场现状及营销策略分析 摘要：从娃娃抓起的意识不断增强，促使幼教行业的蓬勃发展。上海越来越多幼教中心兴起的同时，迅速抓住父母的眼球，在众多竞争者中脱颖而出，酷奇乐创意中心mdash;mdash;一家新型的幼教中心正努力拓展市场，然而成功的关键主要取决于能够在父母心中树立起一个积极向上的品牌形象以及有效地营销策略，在未来品牌发展上打下坚实基础。5118 本论文将研究上海主要幼教中心的发展现状，分析幼教中心的市场环境，了解上海幼教市场竞争者，与其地理分布、产品特色等基本情况。在此基础上分析、深入挖掘酷奇乐在使用营销策略时应推广的核心竞争力，结合父母对酷奇乐品牌的感知程度及品牌影响因素，探索出在未来的发展中如何建立其中高档的品牌形象，在父母心中树立品牌意识吸引更多关注和购买。 关键词：幼教中心；酷奇乐创意中心；营销策略; Shanghai Preschool Education Center Market Situation and Marketing Strategy Analysis To Cool Kidsland Creative Center As An Example Abstract: Grabbing from baby consciousness constantly strengthen, prompted the vigorous development of preschool education industry. In Shanghai more and more children education center sprang up at the same time, quickly catching their parents#39; eye and standing out in so many competitors. Cool Kidsland Creative Center - a new type of preschool education center is working to develop the market. However, the key to success mainly depends on establishing a positive brand image in parents#39; mind and effective marketing strategy, laying a solid foundation for the brand development in the future. This paper will research the current situation of the development of main preschool education center in Shanghai, analysis of market environment of preschool education center, to know Shanghai preschool education market competitors in the geographic distribution, product features, etc. basic situation. Based on this analysis, digging deep Cool Kidsland in the use of marketing strategy should be to promote the core competitiveness, combining with the parents of Cool Kidsland degree of brand awareness and brand influence factors, exploring how to build them in the future development of high-end brand image, establishing brand awareness in parents heart and attracting more attention and purchase. 4.威胁分析11 （三）酷奇乐的竞争对手分析11 1.以地域划分的竞争对手11 2.以教学形式划分的竞争对手12 3.以受众对象划分的竞争对手12 （四）酷奇乐STP目标市场战略分析13 1.酷奇乐的市场细分13 2.酷奇乐的目标市场14 3.酷奇乐的市场定位14 三、酷奇乐创意中心的营销策略分析15 （一）产品策略15 1.酷奇乐创意中心的产品策略15 2.其它幼