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about on the economic observer marketing strategy of(在《经济观察报》的营销策略)
About On the Economic Observer Marketing Strategy of
Paper Keywords: ‘Economic Observergt;gt; marketing strategy brand concept
Paper lt;lt;Economic Observergt;gt; to develop an appropriate marketing strategy and a ‘strong brand’ building concepts to create their own core competencies. In just a few years to become one of the mainstream financial media, the management team’s unique marketing ideas, marketing strategies and established by those who adhere to the ‘rational, constructive’ brand concept worth learning.
A lt;lt;Economic Observergt;gt; Overview
‘Economic Observergt;gt; (in English called The Eco-nomic Observer), in April 2001 founded in Jinan, Shandong Province by the Press and Publication Bureau and the Shandong Provincial Party Committee Propaganda Department, organized by the Joint Group’s investment can be regarded as the first domestic a commercial enterprise owned by the economic newspaper, the weekly publication. Sanlian Group is the largest shareholder in the newspaper, made it clear that you can not maintain absolute control of position, a warm welcome from various quarters into the newspaper and to participate in capital management. Joint Group to the financial media as a flexible operation of the enterprise, in a market economy conditions, the freedom to raise funds, find a club more than spread risk means only one of its main business. Sanlian Group is not the the proportion of shares on the most important position, but pay more attention to earnings per share, this feature in the choice of institutional arrangements and high-level performance is outstanding, the Joint Group hopes equity diversification, diversification. Sanlian Group only More than half of the shares, shares to other bodies or individuals, and the internal staff can make arrangements for ownership, management and senior management of editorial staff proposed by the Joint Group of Shandong Provincial Party Committee Propaganda Department and the Bureau published th
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