alternative thinking on liquor marketing innovation（另类思考酒营销创新）.docVIP

Alternative thinking on liquor marketing innovation Free paper Download Center News: In the current market environment, the new theory of marketing all kinds of new ideas is really flying in the sky, making a visual mess, at a loss. Marketing is actually very simple, nothing more than around the buying and selling between the relationship between launched a series of activities. innovation must first re-examine the relationship between the buying and selling, followed by low-cost to be different, once again to solve the innovation problem of asymmetric information for buyers and sellers “ Marketing is not “selling” but “buy” Standing business perspective, marketing is aimed at the demand for products or services in an appropriate manner, the right price at the right place to sell customers “, the traditional thinking to consider” Marketing is the business to sell things, to stimulate consumer to buy things. “ The innovation is the way how to “match up, how to sell more, better, more permanent,” so that consumers willing to accept the product, but also to say thank you. The innovative main task is to allow people to generate sufficient trust and confidence, to motivate them to buy your product or service. Consumer trust and peace of mind is the fulcrum of marketing innovation, marketing success or failure of key elements is the availability of consumer trust and confidence. Marketing is not “selling”, but “buy” to buy the trust of the consumer and peace of mind, stretched to buy consumer satisfaction and loyalty in the “buy” a close relationship with consumers. If you hold the “buy” mentality of marketing activities, you will feel suddenly in front, publicity and promotion is no longer in order to promote products, but in order to obtain the recognition and awareness of the customer, the consumer of the brand unfamiliar to gradually change be familiar with the brand, like the brand, and even fall in love with the brand, and brand “gonna get married” to