analysis- big data era electricity supplier ecological economic fans（分析-大数据时代电力供应商生态经济的粉丝）.docVIP

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analysis- big data era electricity supplier ecological economic fans（分析-大数据时代电力供应商生态经济的粉丝）.doc

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analysis- big data era electricity supplier ecological economic fans（分析-大数据时代电力供应商生态经济的粉丝）

Analysis: Big Data era electricity supplier ecological economic fans Research papers Download News: ‘fans Carnival’ data show that the average purchasing power from the point of view, the spending power of brand fans about 30% higher than non-fans crowd; conversion rate from online brand marketing activities, the industry fans brand conversion rate is significantly higher than non-fans crowd up even up to nearly 5 times. Why ‘fans economy ‘concept in electronic business platform blossom success? Jing Jie, Vice President Ali gives interview with reporters a clear answer: use Ali’s retail platform, Media Matrix, supply chain platform and cloud computing, big data and other resources to support the brand to understand consumer behavior and market trends. More generally, Ali helps brands so that fans from the ‘Look on nothing’ to ‘see to fall in love, to buy, to use it,’ the star attraction, IP and other fans to be converted into purchasing power. Fans itself is a lively topic, but if you can not operate and manage, for brands is meaningless. Fans, and simply want to buy have already bought people; economic nature fans, is the relationship between brands and consumers. For brands, the use of a fan of marketing economy, is the potential consumers into a real consumer process. Full Matrix consumers get through accurate portrait Ali matrix, a variety of brands and consumers likely to establish contact. ‘In March, we do one thing, is to do a’ UNIFIED ID ‘, this account is the unification of all accounts opened up.’ Jing Jie told reporters. Love at first sight is best to imagine, but it is not the norm. After the ‘interesting’, how to make these interests to associate? Ali matrix including Taobao, Lynx, Youku potatoes, microblogging, UC, High German, shrimp, etc., is all brand fans and link to associate the real target groups of fans lie. In the past, the brand only know there is such a crowd of star potential, IP, or are interested in their product