analysis- consumer shopping behavior 5 door（消费者购物行为分析- 5门）.docVIP

Analysis: consumer shopping behavior 5 door Research papers Download news: It might be able to in the past few doors, perhaps always closed, we take a look at what these doors. 5-door shopping behavior The first door is the cultural doors that Jung’s collective unconscious, said a person’s life experience from small to large left a cultural imprint, this culture is imprinted in the subconscious level, such as northerners like pasta, Hunan Like chili, many prefer no reason no logic at all, is a feeling so were the first to look at this product with their own cultural imprint is consistent, such as the main colors, brand slogan, packaging design, product components, such as whether your heart is like , if not, of course, the door was closed. The second door is home to the door, that is, not only to buy some things to consider their own preferences, but also consider the views of the family home after buying, such as parents’ views, the views of his wife, child, and to consider their own different needs and preferences, so generally individual consumer advertising appeals is a tendency for the individual, but the family durables advertising appeals process is for the entire passenger population, taking into account the needs of different members of the family, of course, those who prefer to purchase mainly, but not Special family taboo and causing resentment conflict if there is hard, the door was closed. The third door is a friend door, is that you buy something, the people around will be talking about how, for example, is not asking too much or too low, is not too trendy or too corny, around what type of people, such as students, colleagues, relatives, etc., they may be considered when you choose one of the factors, at least do not let them have criticized. The fourth door is the class doors, China has formed slowly even known classes of society, that is, what class they belong to which sector would purchase goods, such as strata generally will be d