analysis- man 3.0 era of corporate marketing three key words（分析-人3.0时代的企业营销三个关键词）.docVIP

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analysis- man 3.0 era of corporate marketing three key words（分析-人3.0时代的企业营销三个关键词）.doc

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analysis- man 3.0 era of corporate marketing three key words（分析-人3.0时代的企业营销三个关键词）

Analysis: Man 3.0 era of corporate marketing three key words Research papers Download news: the moment, the Internet has witnessed tremendous changes in the propagation environment, corporate marketing into a human-centered “human 3.0” new era of marketing this end, guided by the China Internet Association, Network Marketing Committee hosted the fifth “Golden Web Award “special” person 3.0 feelings #8226; Reconstruction #8226; Change “as the theme of a series of activities throughout the year, for the enterprise to create a” human 3.0 “era of marketing feast. It is understood that the fifth “Golden Web Award” Network marketing case assessment will be formally launched, and has hired Chen Gang, vice president of Peking University journalism plays the cases reviewed jury. Recently, in an editor Cao Zengguang bit network video interview, Chen Gang profound interpretation of corporate marketing at the “human 3.0” era of the three key words - feelings, reconstruction, transformation; also pointed out that in the new marketing environment Next, the user plays an increasingly dominant “life” role, their needs and interests at the time and the space is re-deconstruction of the two dimensions, as well as corporate marketing challenges brought unlimited opportunities; while to adapt to this a great change, companies not only need to be from a variety of external integration for their own use mode of transmission, to find the source of communication, to create the best marketing programs, but also to strengthen the creative communication management, from marketing within the enterprise ready to meet to prepare for change. The following is the text Record video interviews: Moderator: bit network of friends, good afternoon and now Internet marketing direction has undergone tremendous changes, which first manifested in changes in user behavior, while the behavior of our audience insight and analysis capabilities are also enhanced, we believe companies Marketing is